Branding, marketing, and websites for businesses of every size.
Local businesses and scrappy startups. Silicon Valley roots, now working from the heart of Gold Country in Newcastle, CA.
About
Hi. I'm Rob.
I've spent most of my career as the first — and often only — marketer at tech startups. That means I've owned everything: positioning, messaging, brand identity, website, sales tools, trade shows, demand generation, and sales enablement. All of it, usually with a lean budget, a tight timeline, and no agency to hand things off to.
I've worked alongside publicly traded companies like Bruker, Magellan GPS, and Silicon Graphics — and I bring that experience with me. The work I find most rewarding is helping smaller businesses grow — local shops, service businesses, startups finding their footing. That's where strong branding and marketing can make a real difference.
Now I work out of my home office in Newcastle, CA, in the heart of Gold Country. You work with me directly — not someone I hand things off to — and I know what it takes to get results without a big agency budget.
I know what it's like to build something from nothing but an idea, and that usually means tight timelines and tighter budgets. Let's talk about what makes sense for where you are right now.
Companies I've worked with
Services
What I do.
Brand Identity
Logo, color, typography, and brand guidelines. Everything you need to show up consistently across web, print, packaging, and every touchpoint in between. Whether you're starting from scratch or refreshing something that's outgrown itself, the result is a brand system you can actually hand off and use.
Website Design
Clean, responsive sites built for clarity and conversion. No bloat, no cookie-cutter templates — just a site that looks and feels like your business. From single-page marketing sites to full multi-page builds, designed and delivered without the agency overhead.
Marketing
Strategy, campaigns, content, and execution. From go-to-market plans to ongoing programs — built around what actually moves the needle for your specific business. Whether you need a launch plan or someone to own the whole function, this is where it comes together.
Graphic Design
Print, digital, and environmental design. Ads, brochures, trade show graphics, social assets, packaging, signage — whatever the project calls for, done right. Thirty-plus years of production experience means nothing falls through the cracks between concept and final file.
Messaging & Positioning
What you say and how you say it, before the design starts. Clear positioning makes everything downstream — copy, design, sales conversations — sharper and faster. This is the work most companies skip, and it's usually why their marketing feels scattered.
Sales Tools & Collateral
One-sheets, pitch decks, case studies, leave-behinds, and templates. The day-to-day materials your team actually reaches for when it counts. Built to be on-brand, easy to update, and useful in the field — not just pretty in a folder.
Contact
Want to work together?
Send a note with a bit about what you're working on. I'll get back to you within a day or two.
